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 My term was, “Cutting the Cord”. The term refers to cutting the bulky cable cords and switching to streaming services from cable. This started in the 2000’s and really started taking off in 2007. Netflix was truly the first platform that was making it possible to switch from cable and having a solid alternative. Soon many others would follow Netflix's lead soon to come would be Hulu, Disney plus, and it feels like more and more are available everyday. If you look at Diffusion of Innovation Theory, like we talked about for class, it feels like we are midway through late adapters. The problem with all this streaming is yes, Hulu has live sports, Netflix has a lot of the hottest tv series, but the problem is there's no news on any streaming services yet. So many people, like my parents or like Professor Smith, like to be able to flip through the news networks and see what's going on in the world. Being able to see what both sides say is pivotal. Streaming doesn't have this yet. 

While I truly think once someone can figure out a news streaming platform there will be a lot of success with it if it can get off the ground and doesn't get shot down by the mainstream. Hulu is trying but from what I have heard from people it's not any good and that is the problem. It’s not only not being done, but it's being done so poorly it is as if it doesn't exist. That is the biggest flaw from having it take off, but the second is people who are older who don't quite understand how it works and how to use it; so they will never cut the cord. So it may sound morbid, but cable won't die out until they do or it is adapted. The pros of cutting the cord is that it tends to be cheaper than cable depending on how many subscriptions you get. There are no ads or possibly less although I think that will change in the future. You can watch it anywhere. Also, there are no cable wires and no dealing with the cable installation windows. What is bad about it is that geolocation prevents some shows, but you can get around that with a vpn. You need the internet and it can cause bad video quality because it needs good internet. Lastly, you need multiple subscriptions to cover a lot of things you may want to watch. 

In totality, streaming services have changed the game on cable and it may not be on the same scope of going from radio to tv. This is going to force cable to have to change soon and using cable may make a comeback if they do it properly, but honestly it may not mean anything because it seems to be a few companies that own all of these companies so the people at the top may just let cable die. Mainstream society will continue to go on streaming sites it seems, but following Diffusion of Innovation Theory will plateau out. I feel like streaming has such an impact with society at this point and the fact we have terms like Netflix and chill or you get made fun of for not having Spotify premium says a lot. This whole trend affected me a lot. I wanted Netflix for a while to watch all sorts of shows without ads so I could just binge them all. I think streaming will be key for the rest of tv’s future until something replaces it.